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IOC to Include Citizen Contributions with Virtual Olympic Congress

The Olympics is a special brand that boasts a bottomless marketing potential. The International Olympic Committee (IOC) admits that it has to be careful in positioning the Games’ name online. Even so,...

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How the Olympics Can Thrive in the Digital Age

I’m honored to share that an essay I wrote was selected by the International Olympic Committee for inclusion in the official book that was distributed at the Olympic Congress held in Copenhagen from...

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