IOC to Include Citizen Contributions with Virtual Olympic Congress
The Olympics is a special brand that boasts a bottomless marketing potential. The International Olympic Committee (IOC) admits that it has to be careful in positioning the Games’ name online. Even so,...
View ArticleHow the Olympics Can Thrive in the Digital Age
I’m honored to share that an essay I wrote was selected by the International Olympic Committee for inclusion in the official book that was distributed at the Olympic Congress held in Copenhagen from...
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